https://www.cancer.nu/om-cancer/
When conveying information about cancer, it is important to be as precise and accurate as possible. One should avoid exaggerated or generalized statements and instead provide fact-based information.
Cancer.nu is a website initiated by AstraZeneca and aimed at the general public in Sweden. In the project, my role was to develop visual concepts, create scripts, find models, organize photoshoots, collaborate with the art director, project leader, and produce still photography and motion content with a documentary touch.